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As a collective society we love a transformative story. Whether it is a character in our favorite movie or the narrative of an entrepreneur on a show like Shark Tank, we cannot get enough. Simply put – something that inspires us. We love taking something and ultimately making it better. Companies all over the world have championed this philosophy since the dawn of industrialized thinking. How do we take what we have here and convert it to [fill in the blank] to serve a greater need? Businesses like Apple, Ferrari and Boeing are constantly testing how they can improve their product or process to remain on the cutting edge of innovation. Where am I going with this? Well I am certainly not intending to compare Landiscor to the likes of Fortune 500 companies; however, I am assimilating the shared philosophy of improved design.
To do this I had to start at the beginning. When I sat back and really thought about it, what Landiscor has believed in from its very inception is the power of information – more specifically the information surrounding the change, development and growth of some of our nation’s largest metropolitan areas. Change is necessary to reflect time, behaviors, patterns, choices… and the list goes on. Real estate is no exception to that fact. As we as people change so do our cities, towns and neighborhoods. Change is sometimes met with growth. Growth gives birth to expansion. Here is an all too familiar example. Jobs are introduced into an area. New infrastructure is added to help support the local community. New residences are developed. Retail and shopping centers are constructed to service those new residents. Schools, parks, amenities, etc. This consolidated information creates an environment for faster and better decision-making while providing instant market credibility to real estate commercial brokers, land developers, builders, utilities and governments. So, how do we keep up?
This is where Landiscor comes in. We map the new and reoccurring development throughout a pre-defined market area. With access to current imagery we are provided with a fresh perspective of the growth areas and change happening on the ground. We take this raw image and combine it with information that is most vital for our customers to see and understand which we gather through a refined, in-depth research process. The result of this is the highly unique and valued “10 Layer GIS Model” that we include on every Aerial Wall Map Mural Landiscor creates. The goal is to provide insight to our customers about their local environment so in turn they can accurately communicate the message to their clients. With a presence in over 25 markets, this equates to thousands of pieces of relevant information that visually shares a compelling story of change in a given area.
We recognize that in some cases it doesn’t end there and the client has a personal narrative to share. Introducing the “11th Layer”. The 11th layer consists of specific client data they wish to be digitized to the aerial map, along with our data, in order to communicate their individual footprint within the total market design. Using the top mapping and graphic software, our production team is able to incorporate this custom data onto the map and allow the client to be part of the collective story.
Please visit our Market Data Model page to learn more.